data protection

PRIVACY POLICY

  • Avalon Deluxe, “AD,” “we,” “we,” “us,” or “our”) processes your personal data when you submit it on Avalondeluxe.com, visit and use services offered or purchase products in our stores. We strive to be transparent in how we handle the personal information of our visitors and customers and therefore follow this Privacy Policy. Below you will find information about what type of personal data we process, why we do so, what we use it for and how we may disclose it. AD is the person responsible for processing your personal data, unless otherwise stated in this privacy policy.
  • WHAT KIND OF PERSONAL DATA DO WE PROCESS? We collect personal information when you (i) purchase watches, accessories, watch bands, gift cards or other related goods and/or services, (ii) sign up for messages, invitations and offers log in, (iii) request support and (iv) browse our website. This personal information includes your name, email address, telephone number, shipping address, payment details, IP address, behavior on the website and other information that you voluntarily provide to us. If we supply you with a gift card (or other product) purchased by someone other than you, we will process your contact details as provided by the purchaser.
  • PURPOSE, LEGAL BASIS AND STORAGE PERIOD: We will only use your personal data for the purposes and legal reasons set out below. In addition, we will only use your personal data for the period specified under “Storage Period”; After this period, your personal data will be deleted.
  • PURCHASES: Purpose of processing: When you purchase watches, accessories, watch bands, gift cards or other goods and/or services, we process your personal data in order to provide our to fulfill contractual obligations to you (see Terms of Use).

Categories of personal data:

  • Identity (first name and last name), shipping address/billing address, telephone number, email address, order information, payment details, payment history, credit card information and payment reference number.
  • Legal ground for processing: The processing is necessary for the performance of the contract with you (i.e.H the terms of use).
  • Storage period: We process your personal data for the term of our contract (including the statutory warranty period of three years) and then delete your personal data. The retention period also applies to any unsuccessful purchase due to a lack of funds in your account. We also store your personal data for 7 years due to legal regulations (accounting legislation).
  • DIRECT ADVERTISING: Purpose of processing: If you register for messages, invitations and offers (direct marketing), we process your personal data in order to provide the services you have requested to provide. Our direct marketing may be based on profiling, which means that we tailor the information you receive from us based on certain factors. We use the following types of personal data to create a profile: your gender, your location, your previous purchases, your behavior on our website and/or your previous behavior when receiving direct marketing from us.

Categories of Personal Information: Any information collected in connection with a purchase (see “Purchase” above), email address, location (based on physical store or Daniel Wellington website) website you use to sign up for our marketing communications), any communications sent to you, order history and emails you have clicked on, as well as your interactions with our website if you follow a link in an email sent to you. Email followed.

Legal ground for processing: Processing is necessary for our legitimate interests in maintaining good customer relationships.

Retention period: If you opt-out or opt-out of our marketing (including profiling), we will no longer process your personal data for this purpose. Unless there is another legal reason for retaining your data (such as:b a valid sales contract), we will delete your personal data even if you have not actively participated in any of our direct marketing communications for a period of thirty (30) months.

COMPETITIONS AND EVENTS

Purpose of processing: If you take part in a competition, lottery or event organized by us, we process your personal data to communicate with you (i) before or after taking part in the competition, the lottery or event (ii) for identification and age verification purposes or (iii) to select a winner and distribute the relevant service or prize.

Categories of personal information: Depending on the type of competition, lottery or event you are participating in, we may include your name, email address, place and date of birth, and your Record delivery address for the purpose of distributing the corresponding service or price. Further details about exactly what data we collect will be provided in connection with each such competition, lottery or event.

Legal basis for processing: The personal data is needed for the legitimate interest we have in managing your participation in connection with competitions, lotteries or events.

Storage period: We will only retain your personal data during the competition, lottery or event (including any possible evaluation).

SUPPORT

Purpose of processing: If you request support via our live chat or our other support channels, we will process your personal data in order to be able to help you with the relevant matter.

Categories of personal data: your name, email address and other contact details, order details, purchase amount, purchase history, place of purchase, invoice, payment method, our correspondence with you, technical data about devices used and operating system. At your initiative, we may also collect personal data such as ID card, bank details, place of work, telephone number, health data (such as:b allergic reactions or other health data you provide to us), images you attach or social status if you have mentioned this in our dialogue.

Legal basis for processing: If we provide this service based on an agreement with you, we consider the processing of your personal data to be necessary for the performance of the contract to which you are a party. In other cases, we consider that the processing of your personal data in the context mentioned above is based on our legitimate interest in providing you with the best possible customer service.

Storage period: We will delete your data within three years after the matter in question has been finally resolved, with the exception of sensitive data (such as ID card, bank details, health data (such asb Allergy reactions or other health data that you provide to us), images you have attached, social status if you have mentioned this in our dialogue), which will be deleted immediately after your case has been resolved.

CUSTOMER EXPERIENCE SURVEY

Purpose of processing: If you have made a purchase from us, we are interested in hearing about your experience with our website, the product, our service or other experiences you have during your interaction have done with us. For this reason, you may receive an email from us asking you to answer some questions and provide us with feedback. You can also choose whether you would like us to contact you based on the feedback you provided. Participation in the survey is voluntary.

Categories of personal data: email address, order number, products purchased, gender (optional) and age (optional).

Legal basis for processing: The surveys are part of our customer service work and are intended to ensure that customers have the best experience. For this reason, we believe that we have a legitimate interest in processing your personal data. If we provide further services based on your feedback on purchased products, this will be on the basis of the purchase agreement we have with you.

Storage period: We will delete your data within twelve months of you taking part in the survey, unless there is another legal reason for storing your data (such as a valid purchase agreement or an ongoing one Customer service matter; please see the information under the “Support” heading above).

CHECKOUT REMINDER

Purpose of processing: If you have made a purchase on our website and provided your email address in connection with it, but have not yet completed the final step of your purchase, we will send you an Email with a link to your shopping cart to remind you of your uncompleted purchase.

Categories of personal information: Any details you have entered into your shopping cart in relation to the uncompleted purchase (please see "Purchases" above to find out more about which details we in connection with a purchase).

Legal basis for processing: Processing is necessary for our and your legitimate interests to remind you of your uncompleted purchase.

Storage period: We will delete your data within one month of the payment reminder, unless there is another legal reason for retaining your data (e.g.b a valid purchase contract) You can unsubscribe by contacting info@avalondeluxe.com.

BROWSE

Purpose of processing: When you browse our website, we process your personal data to improve our website and for marketing purposes.

Categories of personal data: IP address, user-generated data from cookies (e.g.b Clicks, page visited, page visits, length of stay, products visited and clicked on, orders, average order value).

Legal ground for processing: Processing is based on the consent you give us when you accept our performance cookies and targeting cookies (see “Cookies” below). With regard to the strictly necessary cookies, our processing is necessary for our legitimate interest in providing you with a functioning website when you use the Avalondeluxe.comVisit and use the services offered on com For more information, see “Cookies”.

 

FRAUD PREVENTION

Purpose of processing: We process your personal data for the purposes of risk analysis, fraud prevention and risk management.

Categories of personal data: Identity (first name and last name), shipping address/billing address, telephone number, email address, order history, payment history, purchase data and user-generated data (clicks and user history), usage information our digital services.

Legal basis for processing: Processing is necessary for our legitimate interests in preventing fraud and managing risks.

Storage period: We delete all personal data used for this purpose every six months, unless there is another legal reason for retaining your data. For a purchase canceled for fraud prevention purposes, we will delete your personal information two years after the unsuccessful purchase.

 

TARGETED MESSAGES ON THIRD PARTY ADVERTISING PLATFORMS

Purpose of processing: We use third-party advertising platforms such as Facebook, Google, YouTube, Instagram, etc.to send you messages at specific times and locations on these platforms that are targeted to you based on your behavior and browsing habits in order to increase the effectiveness of our advertising campaigns. Your personal information will be shared with third-party advertising platforms and they will attempt to match your profile in their database to determine the optimal time and place (the page you are browsing) to show you an Avalon Deluxe advertisement. We also need to analyze the necessary information to understand the impact of our advertising. If you do not consent to us tracking your information for this purpose, you may still randomly see Avalon Deluxe ads on other platforms.

You can find out more about how our advertising partners help us achieve this purpose.

Categories of personal data: IP address, user-generated data from cookies (e.g.b Clicks, page visited, page visits, time spent, products visited and clicked on, orders, average order value), geographical location (country only).

Legal ground for processing: Processing is based on the consent you give us when you accept our targeting cookies (see “Cookies” below).

 

Please note that the above-mentioned retention periods do not apply to the extent that Avalon Deluxe is subject to applicable mandatory law (e.g.b Accounting law) is obliged to store your personal data (in whole or in part).

WHO DO WE SHARE YOUR PERSONAL DATA WITH?

Only those persons who need to process personal data for the purposes set out above have access to your personal data. We may need to share your personal information with our group companies. In addition, we may need to provide our suppliers with access to your personal information when they provide services on our behalf, primarily to support and maintain IT systems, storage services and marketing. Any transfer of data outside the EU/EEA will be in accordance with data protection laws. Our international transfers of personal data (including transfers to our group companies and suppliers outside the EU/EEA) are based on the EU Commission's Standard Contractual Clauses.

We also pass on your personal data to other data controllers responsible for processing personal data. Such control bodies may include public authorities (police, tax authorities or other authorities) if we are obliged to share them by law or if criminal activity is suspected, as well as transport companies so that they can process and deliver your order. If your personal data is shared with other data controllers, they will be responsible for your personal data and we refer you to them for further information about how they process your personal data.

YOUR RIGHTS

You have the following rights under applicable law:

Right to information: You can request information about your personal data at any time. Upon request, we will provide you with a copy of your personal data in a common electronic format.

The right to rectification: You have the right to request the correction of inaccurate personal data and the completion of incomplete personal data.

The right to erasure (“right to be forgotten”): In certain circumstances (including where processing is based on your consent), you can request that we delete your user data. Please note that this right is not absolute. An attempt to exercise this right may therefore result in no action on our part.

Right to object: You have the right to object to certain processing operations carried out by us regarding your personal data, such as the processing of your personal data based on our legitimate interest. The right to object also applies to the processing of your personal data for direct marketing purposes. You can object to this processing of your personal data by contacting us using the following link: info@avalondeluxe.com

Right of withdrawal: You have the right to withdraw your consent to the processing of personal data at any time with future effect. The revocation of consent does not affect the lawfulness of the processing carried out based on the consent before its revocation.

The right to restrict processing: In certain circumstances, you can request that we restrict the processing of your personal data. Please note that this right is not absolute. An attempt to exercise this right may therefore result in no action on our part.

The right to data portability: You have the right to receive your personal data in a structured, commonly used and machine-readable format (or to have your personal data transmitted directly to another controller).

Finally, you also have the right to lodge a complaint with the responsible supervisory authority.

COOKIES

We use cookies to store and sometimes track information about you as part of our approach to providing you with personalized services on our website. A cookie is a small file that is sent to your browser from a web server and stored on your hard drive. In simple terms, it is the use of a website the next time it is visited. For example, a cookie is sent when you log in to download products or information from our website. If you do not want your personal information to be stored using cookies, you can set your browser to notify you whenever you receive a cookie. This way you can decide on a case-by-case basis whether you want to accept cookies or not. However, the use of cookies may be necessary to provide certain functions. Rejecting cookies may therefore reduce the functionality of our website. Your browser should contain detailed instructions explaining how you can control the acceptance of cookies.

DATA SECURITY

We use appropriate technical and organizational security measures to protect your personal data from loss and access by unauthorized persons. The appropriate safeguards we have in place include secured connections, traceability, disaster recovery and access restrictions. We regularly review our security policies and procedures to ensure that our systems are safe and secure.

CONTACT DETAILS

If you have any questions about how we process your personal data or how we use cookies, or if you would like to exercise any of your rights under applicable data protection legislation, please contact us at: info@avalondeluxe.com

CHANGES TO THIS WEBSITE'S PRIVACY POLICY

If we change how we process your personal data or how we use cookies, we will immediately update this privacy policy and post it on this website.