Avalon founder story from Tuesday July 4th, 2023

Avalon was inspired by one that has existed for thousands of years in the depths of Asia. existing jewelry craftsmanship.The origins of Asian crafts can be traced back to the earliest civilizations. Ancient kingdoms such as China, India, Japan and Korea developed unique jewelry craft traditions that were passed down from generation to generation.

In the midst of this fascinating tradition, diamond jewelry was and is an elementary part of Asian jewelry art.

In the ancient kingdoms of the East, diamonds were revered as symbols of power, wealth and beauty. They were precious gems that enchanted the eyes of beholders and reflected the status and royal splendor of the rulers.

The artistic jewelers and blacksmiths of Asia mastered the techniques of gemstone cutting and setting to perfection. They transformed natural diamonds into true masterpieces of design that captured the essence of Asian culture and aesthetics.

The magnificent diamond necklaces of the Mughal emperors in India, artfully crafted with delicate details and glowing gemstones, told stories of royal love and romance. These treasures were passed down from generation to generation and were a testament to the opulence and legacy of a glorious past.

In China, too, diamond jewelry was closely linked to its rich history and cultural heritage. The artful combination of diamonds with jade, a type of stone considered sacred, reflected the deep connection between heaven and earth. This jewelry embodied the harmonious balance of Yin and Yang while representing the beauty and elegance of Chinese culture.

Over the centuries, jewelry techniques have evolved and new design trends have emerged. Nevertheless, diamond jewelry remains a timeless classic in Asian culture. It is not only an expression of status and prestige, but also a symbol of love, happiness and eternal beauty.

Li Mei began her journey by delving deeply into centuries-old Asian craftsmanship. She learned from the masters of the jewelry craft and gained a deep understanding of the fine details and unique techniques that characterized this art form. But Li Mei didn't want to simply repeat traditions - she wanted to bring innovation and modernity to her creations, since  however, she discovered that the luxury and exclusivity that came with these pieces made them unaffordable for many people.


Determined to bring this craft to the world, Alexander Hartman founded Avalon. He firmly believed that luxury should not be just for a select few, but can be within the reach of anyone who appreciates beauty and artistry.

With this goal in mind, she began to research and integrate innovative manufacturing processes. She combined traditional craftsmanship with modern technology to create unique jewelry pieces that combined the splendor of the past with the innovation of the present.

Li Mei was particularly fascinated by diamonds and recognized the potential to democratize these gemstones and make them accessible to a wider audience. She used innovative manufacturing techniques to transform diamonds into high-quality, affordable pieces. Through her work, she managed to showcase the brilliance and beauty of diamonds in a new, accessible way.

The Avalon Deluxe brand was born - a marriage between millennia-old Asian craftsmanship and modern manufacturing processes, allowing premium design and quality to be offered to everyone at affordable prices. Avalon Deluxe strives to delight people around the world with jewelry that is both timeless and modern, reflecting the unique stories and traditions of Asia.

The concept for Noor & Leila came about after one of our founders proposed to the love of his life. Knowing that moissanite was an option, he set out to find a dream ring, but was disappointed by the lack of moissanite options, quality and affordability at the time. So he began his own journey and designed his own moissanite engagement ring for his forever. His commitment to finding a unique, high-quality moissanite ring was our inspiration for creating unique, sustainable and accessible rings for everyone. Our goal is to offer modern, environmentally conscious couples inclusive luxury experiences without luxury markups. With a shared passion to protect our environment, We discovered that the purpose of Noor & Leila was to act as a platform for to support the fight against climate change.

Li Mei and her team at Avalon Deluxe use their passion, creativity and expertise to create stunning pieces that combine the best of the past and present. Its founding story is characterized by the vision of thinking about jewelry in a new way and making the beauty and elegance of diamonds tangible for everyone.

However, establishing her brand was not an easy journey. Anna faced challenges, had to find financial resources, find distribution channels and develop her branding. But she didn't let herself be discouraged. Her unwavering belief in the power of jewelry art and her connection to historic Asian jewelry craftsmanship drove her to overcome obstacles and achieve her dream.


The jewelry pieces became personal memories that connected the wearers to their own history while continuing the rich legacy of Asian jewelry craftsmanship.

the company stories from customers who wear Tiffany jewelry at significant moments in their lives, be it an engagement, a wedding or an anniversary. Such stories evoke emotions and make customers feel that Tiffany jewelry is a symbol of special memories and meaningful events.

To create jewelry that is known for its quality, craftsmanship and timeless beauty. The company strives to design jewelry pieces of unparalleled elegance and style that will last for generations and be treasured by people.

Tiffany is famous for its innovative designs and use of high quality materials such as diamonds, precious metals and gemstones. The company attaches great importance to excellence and precision in the production of its jewelry.


Tiffany's mission reflects the company's longstanding tradition of providing exceptional jewelry of the highest quality, embodying beauty, elegance and timeless values.


"Van Cleef & Arpels' mission is to create exceptional jewelry and exquisite timepieces that embody the art of wearing beauty and poetry."

"Bulgari aims to create exceptional jewelry, watches, accessories and perfumes that embody beauty, creativity and Italian craftsmanship."

"Chopard's mission is to create exceptional jewelry and watches of the highest quality that embody elegance, creativity and sustainable values."

Chopard is also known for its creative and innovative designs that combine both classic elegance and modern elements. The brand is recognized for its unique creations and commitment to artistic excellence.

Emphasize the human: Show how technology serves to improve human life or enrich the human experience by drawing on the wisdom and lessons of myth. Emphasize the positive impact on humanity and how technology contributes to advancement.

Innovative Design: Avalon is known for its innovative designs and groundbreaking concepts. The brand story could emphasize how Avalon explores new design possibilities and pushes boundaries through the use of modern technologies. One can tell the story of the creative use of 3D printing technology, digital modeling tools or other innovative approaches to create unique and futuristic jewelry pieces.

The Avalon brand invites people to embark on a timeless journey where tradition and innovation merge in perfect harmony. Every piece of Avalon jewelry speaks of the attention to detail, the craftsmanship of past generations and the creative vision of the present. It's an invitation to experience the world of luxury jewelry in a whole new way - with Avalon as your loyal

Dorsey gemstones are created in a laboratory designed to mimic the conditions in which the stones develop naturally beneath the Earth's crust.So they have the same physical and chemical properties as mined stones,  but do not cause any harm to the environment  or those who mine them.Lab-grown gemstones are  cheaper  than mined gemstones, but the  quality that Shine  and  timelessness  remain the same.This is the future of beautiful jewelry.



Traditional jewelry markups are often 8 to 10 times the production cost.We offer handmade rings at a fraction of the price.


  • First about the hardness of diamond
  • Unmatched fire and brilliance
  • Perfect round brilliant cut from H&A
  • Excellent color and clarity
  • GRA certified
  • Lifetime guarantee
  • Impressive stone size at a reasonable price

We want our customers to not compromise on quality or conscience, and lab-grown gemstones give them the best of both worlds.


We are committed to fair prices and high-quality jewelry without the industry's traditional markups. We do things differently. To make luxury accessible, we work directly with the best jewelers around the world, cutting out the middleman and selling directly to you. Because we work closely with our jewelers, we get the best quality at an affordable price. This is how we ensure that you can wear high-quality jewelry every day, and not just on special occasions.